Register coupons were a costeffective way for revlon to reward their customers and increase their brand loyalty. The emphasis of this seminar will be on, adopting senior managers standpoint, identifying key strategic issues for a given firm, framing and informing choice and addressing implementation issues associated with timely action. Porter 1980 in his famous book said there are three basic competitive strategies for a company, which are overall cost leadership. Revlon is a global company offering highquality colour cosmetics, hair colour, beauty tools, fragrances, skincare, deodorants and beauty care.
Ovidijus is the founder of sm insight and the lead writer since 20. Revlon stp revlon segmentation personal care products for women. In 1937, revlon successful started selling products in department stores and drug stores. Managements discussion and analysis of financial condition and results of operations. It was founded in 1932 and began in the nail polish market, soon after expanding into lipstick. Revlon case strategic analysis mba 8 p a g e revlon shows improvement in cash flows s14 revlon seems to be increased performing s15 internal factors evaluation ife key internal factors weight rate weighted score strengths s1 ceo with financial background 0.
Retno mayangsari swiss german university edutown bsd city tangerang 15339 indonesia november 20. The strategicmanagement model benefits of strategic management 14 financial benefits 15 nonfinancial benefits 16 why some firms do no strategic planning 16 pitfalls in strategic planning 16 guidelines for effective strategic management 17 comparing business and military strategy 18 special note to students 19 the cohesion case. It is even more critical for the business management student with the marketing major. Chandra especially at the top level, starts with devising corporate strategy and business model, percolates into capital allocation.
Uks no1 academic writing service the academic papers uk. It has posted losses for eight consecutive years and has struggled with debt since ron perelman purchased a majority stake in the company in 1985. Strategic management case solution and analysis, hbr. View notes study case of revlon from acc 7 at swiss german university. However, current knowledge is helpful in understanding the aftermath of a case and may be used in the class discussions after a case has been presented. Today, revlon is the global company which offering the products over 100 countries and products focus on skin care, cosmetics, personal care, fragrance and professional products. Revlon swot analysis revlon strengths below are the strengths in the swot analysis of revlon. Case study about global strategic management of loreal. Low ends products are loreal paris, maybelline, cover girl, avon, revlon e. In this case study, the strategic management is focusing on the following. Step 1 identify the firms existing vision, mission, objectives, and strategies. Revlon strategic management case free download as powerpoint presentation. The central problems in the case concern revlons ongoing financial losses and ineffective management, especially at the top level including leadership.
Doc revlon company a case study within strategic management. Over the past six years, revlon has consistently lost revenue and struggled with debt. Tips to answer case study questions in strategic management. The analysis of the revlon s case and the recommendation provided is based on the company s consultant s point of. The purpose of a case study is to provide students with experience of the strategic management problems that actual organizations face. Case study on case study jet blue assignment the initial market capture strategy of the airline was very different from the existing airlines. Strategy case study revlon acknowledgement this paper was undertaken during enrollment of master degree of business administration and it is a great opportunity to share this paper for an academic knowledge and development as well as selfimprovement management skills. Revlon swot analysis matrix step by step weighted swot. While revlon is an innovator in the cosmetics industry, several equally strong competitors, slow. The company which is a specialist in makeup has a wide range of products like foundation, concealer, compact, face powder, blush, eye.
Revlon positioning as a quality personal care product which brings the innovation of usa to india. Swot analysis is a strategic planning tool that can be used by revlon managers to do a situational analysis of the firm. Executive summary this report takes into consideration the strategic evaluation of the organization the body shop. Doc strategic management, case analysis dell monypich. The companys products are sold in more than 100 countries around the globe.
The academic papers uk is offering essay writing service, assignment writing service, dissertation writing service, coursework writing service, case study writing service, and thesis writing service. Our best services can help you to complete your academic papers with paramount quality within 612 hours. The fundamental question in the field of strategic management is how organisations achieve and sustain competitive advantage teece, et al, 1997 and therefore attain above industryaverage profit. To analyze the structure of a company and its corporate strategy, porters five forces model is used.
Read free revlon inc strategic management case study revlon inc strategic management case as we saw in the case study of revlon which was actually written in 2007 that the company is in great troubles. Strategic management 18 case study solution and analysis. The financial position is also very weak and it generates losses in the recent years. Instructor resource manual download only for strategic management. Revlon is an american cosmetics and makeup company that is headquartered in new york. Strategic human resource management in walmart stores.
The company remains focused on its 3 key strategic pillars to drive its. View notes 35145218revlonsm1 from acc 7 at swiss german university. This cross promotion of a gift with purchase was a winner for both companies. The main business lines of products in revlon are cosmetics, hair, beauty. Analyzing a case study and writing a case study analysis case study analysis is an integral part of a course in strategic management. Stock in each case that may be authorized by revlons board of directors. Managements discussion and analysis of financial condition and. The central problems in the case concern revlon s ongoing financial losses and ineffective management, especially at the top level including leadership. In this model, five forces have been identified which play an important part in shaping the market and industry. At that time, most of the domestic low cost carriers in the u. Revlon by the numbers august, 2017 revlon by the numbers march, 2017 revlon by the numbers january, 2017 revlons ceo comments on q4 november, 2016 revlon aquires elizabeth arden september, 2016 revlons recent financial breakdown august, 2016 revlon names new cfo april, 2016 revlon names new ceo march, 2016. Revlon company a case study within strategic management course. Introduction step 2 develop vision and mission statements for the organization.
Revlon case strategic analysis mba 1 p a g e revlon case strategic analysis mba project. Revlon is a universal company that sells products for skin care, cosmetics, personal care, fragrance and professional products. The financial position is also very weak and it generates losses in therecent years. Identify the firms vision, mission, objectives and strategies develop the statement. Revlon company a case study within strategic management. Strategic management case studies shows strategic planning issues and solutions for an organization. Companies use these competitive strategies to achieve competitive advantage. Managerial decisionmaking, as given by the value octagon framework of dr. Hes been using his knowledge on strategic management and swot analysis to. Swot analysis based on the efe and ife matrixes for revlon.
In this blog, we will discuss specific tips necessary to answer the case study questions in strategic management. Case study case study methods involve systematically gathering enough information about a particular person, social setting, event, or group to permit the researcher to effectively understand how it operates or functions. Mission and vision step 3 identify the organizations external opportunities and threats. With the fast moving technology and continuous changing business markets, the essence of strategy and strategic management for the business have become vital to sustain the business in the market. His interest and studies in strategic management turned into sm insight project, the no. Case study research on strategic management of alpha company heming feng department of business administration, south china university of technology, guangzhou, china abstract alpha is a diversified listed company, which developed from a single toy company to a company with four business sectors. Marketing strategy in cosmetic industry a comparative study between benefit cosmetics and revlon a best process for product mapping and analysis in accordance of tebogo, 2010 the product mapping and product analysis is very much important for the marketing strategy used by the cosmetics companies for the advertisement and engagement of their. Revlon case is a comprehensive strategic management case that includes 2006 and 2007 financial statements, competitor information, internal factors, future outlook and more of revlon company. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. This paper presents a case analysis and case solution to a strategic management case study from davids 2008 strategic management.
The primary core products of revlon are specialty skin products, salonquality beauty and hair products to include its drugstore line of. Porters five forces strategic analysis of the the test statistic case study. Revlon strategic management case cosmetics toiletry. While revlon is an innovator in the cosmetics industry, several equally strong competitors, slow economic recovery, a high unemployment rate, and an obscene amount of debt are important issues the company endures. Revlon was taken public in 1996 traded on the new york stock exchange. After applying the tools and techniques of strategic management our conclusionis as follow. However, since both the business environment and individual firms are dynamic systems, continuously in flux, it is a. Study case of revlon study case of revlon inc strategic.
Case studies may focus on an individual, a group, or an entire community and may utilize a number of data technologies such as life stories, documents, oral histories, in. Revlon case study revlon is known as one of the best cosmetic companies of all time and is considered to be one of the worlds largest. Revlon case strategic analysis mba 7 p a g e the current ratios of revlon for the last year is one time and half which means the current assets are 1. Strategic management case study solution strategic management is 90 percent execution and 10 percent formulation. In connection with the companys management transition, revlon also. Mission, vision, objectives, strategies of avon company. Conclusion conclusion as we saw in the case study of revlon which was actually written in 2007 that the companyis in great troubles.
Strategic management is a very important part of business management study course. Case study questions unless otherwise stated, all questions pertain specifically to the case study time period and do not require students to present current material. Business strategy case study identifies business growth strategies, strategic merger and deals examples, positioning a product in a way for market growth, different market entry strategies and strategic acquisitions for business growth. How to answer case study questions in strategic management. Pdf product strategies of companies in the fmcg industry. Case study research on strategic management of alpha. Case abstract revlon is a global company offering highquality colour cosmetics, hair colour, beauty tools, fragrances, skincare, deodorants and beauty care products at affordable prices to women. Revlon target market women who want quality personal care and style. A competitive advantage approach, 14th edition download instructor resource manual applicationzip 1.
In this case, walmart company is obviously taking the cost leadership strategy, that is to say, it aims to become the low. Strategic management case studies business strategy cases. Swot analysis after studying the case study of revlon, we did swot analysis which have become helpful to know about revlon position as below. Revlon has strong social responsibility programs c.
1082 1086 152 110 1385 180 733 358 1403 374 916 1408 1172 561 363 945 734 133 318 1030 1298 1391 342 718 1042 859 1325 1401 12 1422 1049