This paper presents a case analysis and case solution to a strategic management case study from davids 2008 strategic management. It is even more critical for the business management student with the marketing major. Revlon case study revlon is known as one of the best cosmetic companies of all time and is considered to be one of the worlds largest. Strategic management case studies business strategy cases.
Introduction step 2 develop vision and mission statements for the organization. Strategic management case solution and analysis, hbr. Case study case study methods involve systematically gathering enough information about a particular person, social setting, event, or group to permit the researcher to effectively understand how it operates or functions. Case study questions unless otherwise stated, all questions pertain specifically to the case study time period and do not require students to present current material.
Managerial decisionmaking, as given by the value octagon framework of dr. Executive summary this report takes into consideration the strategic evaluation of the organization the body shop. View notes 35145218revlonsm1 from acc 7 at swiss german university. Porters five forces strategic analysis of the the test statistic case study.
However, current knowledge is helpful in understanding the aftermath of a case and may be used in the class discussions after a case has been presented. The fundamental question in the field of strategic management is how organisations achieve and sustain competitive advantage teece, et al, 1997 and therefore attain above industryaverage profit. Swot analysis is a strategic planning tool that can be used by revlon managers to do a situational analysis of the firm. Revlon by the numbers august, 2017 revlon by the numbers march, 2017 revlon by the numbers january, 2017 revlons ceo comments on q4 november, 2016 revlon aquires elizabeth arden september, 2016 revlons recent financial breakdown august, 2016 revlon names new cfo april, 2016 revlon names new ceo march, 2016. Case study on case study jet blue assignment the initial market capture strategy of the airline was very different from the existing airlines. Revlon is a universal company that sells products for skin care, cosmetics, personal care, fragrance and professional products. The central problems in the case concern revlon s ongoing financial losses and ineffective management, especially at the top level including leadership. The company which is a specialist in makeup has a wide range of products like foundation, concealer, compact, face powder, blush, eye. Case study research on strategic management of alpha. The financial position is also very weak and it generates losses in therecent years. View notes study case of revlon from acc 7 at swiss german university. In 1937, revlon successful started selling products in department stores and drug stores.
The purpose of a case study is to provide students with experience of the strategic management problems that actual organizations face. The financial position is also very weak and it generates losses in the recent years. Step 1 identify the firms existing vision, mission, objectives, and strategies. Our best services can help you to complete your academic papers with paramount quality within 612 hours. In this case study, the strategic management is focusing on the following. Revlon case strategic analysis mba 8 p a g e revlon shows improvement in cash flows s14 revlon seems to be increased performing s15 internal factors evaluation ife key internal factors weight rate weighted score strengths s1 ceo with financial background 0. Revlon case is a comprehensive strategic management case that includes 2006 and 2007 financial statements, competitor information, internal factors, future outlook and more of revlon company. At that time, most of the domestic low cost carriers in the u. Analyzing a case study and writing a case study analysis case study analysis is an integral part of a course in strategic management.
Revlon company a case study within strategic management. Mission and vision step 3 identify the organizations external opportunities and threats. The strategicmanagement model benefits of strategic management 14 financial benefits 15 nonfinancial benefits 16 why some firms do no strategic planning 16 pitfalls in strategic planning 16 guidelines for effective strategic management 17 comparing business and military strategy 18 special note to students 19 the cohesion case. It has posted losses for eight consecutive years and has struggled with debt since ron perelman purchased a majority stake in the company in 1985. Revlon strategic management case free download as powerpoint presentation. Strategic human resource management in walmart stores. Study case of revlon study case of revlon inc strategic. The central problems in the case concern revlons ongoing financial losses and ineffective management, especially at the top level including leadership. Pdf product strategies of companies in the fmcg industry. Business strategy case study identifies business growth strategies, strategic merger and deals examples, positioning a product in a way for market growth, different market entry strategies and strategic acquisitions for business growth. Revlon swot analysis revlon strengths below are the strengths in the swot analysis of revlon. Porter 1980 in his famous book said there are three basic competitive strategies for a company, which are overall cost leadership.
Revlon has strong social responsibility programs c. Revlon case strategic analysis mba 7 p a g e the current ratios of revlon for the last year is one time and half which means the current assets are 1. Revlon stp revlon segmentation personal care products for women. The emphasis of this seminar will be on, adopting senior managers standpoint, identifying key strategic issues for a given firm, framing and informing choice and addressing implementation issues associated with timely action. Swot analysis based on the efe and ife matrixes for revlon. Strategic management case studies shows strategic planning issues and solutions for an organization. Revlon was taken public in 1996 traded on the new york stock exchange. Mission, vision, objectives, strategies of avon company.
With the fast moving technology and continuous changing business markets, the essence of strategy and strategic management for the business have become vital to sustain the business in the market. The primary core products of revlon are specialty skin products, salonquality beauty and hair products to include its drugstore line of. Strategic management 18 case study solution and analysis. Over the past six years, revlon has consistently lost revenue and struggled with debt. It was founded in 1932 and began in the nail polish market, soon after expanding into lipstick. Case study about global strategic management of loreal. While revlon is an innovator in the cosmetics industry, several equally strong competitors, slow economic recovery, a high unemployment rate, and an obscene amount of debt are important issues the company endures. Revlon target market women who want quality personal care and style. Instructor resource manual download only for strategic management.
Chandra especially at the top level, starts with devising corporate strategy and business model, percolates into capital allocation. Tips to answer case study questions in strategic management. Today, revlon is the global company which offering the products over 100 countries and products focus on skin care, cosmetics, personal care, fragrance and professional products. After applying the tools and techniques of strategic management our conclusionis as follow. The companys products are sold in more than 100 countries around the globe.
The analysis of the revlon s case and the recommendation provided is based on the company s consultant s point of. Register coupons were a costeffective way for revlon to reward their customers and increase their brand loyalty. Case study research on strategic management of alpha company heming feng department of business administration, south china university of technology, guangzhou, china abstract alpha is a diversified listed company, which developed from a single toy company to a company with four business sectors. Stock in each case that may be authorized by revlons board of directors. How to answer case study questions in strategic management. His interest and studies in strategic management turned into sm insight project, the no.
Strategy case study revlon acknowledgement this paper was undertaken during enrollment of master degree of business administration and it is a great opportunity to share this paper for an academic knowledge and development as well as selfimprovement management skills. This cross promotion of a gift with purchase was a winner for both companies. Revlon company a case study within strategic management course. Revlon swot analysis matrix step by step weighted swot. To analyze the structure of a company and its corporate strategy, porters five forces model is used. The main business lines of products in revlon are cosmetics, hair, beauty. Managements discussion and analysis of financial condition and. Revlon is a global company offering highquality colour cosmetics, hair colour, beauty tools, fragrances, skincare, deodorants and beauty care. Marketing strategy in cosmetic industry a comparative study between benefit cosmetics and revlon a best process for product mapping and analysis in accordance of tebogo, 2010 the product mapping and product analysis is very much important for the marketing strategy used by the cosmetics companies for the advertisement and engagement of their. Ovidijus is the founder of sm insight and the lead writer since 20. In this model, five forces have been identified which play an important part in shaping the market and industry. Revlon positioning as a quality personal care product which brings the innovation of usa to india. Case abstract revlon is a global company offering highquality colour cosmetics, hair colour, beauty tools, fragrances, skincare, deodorants and beauty care products at affordable prices to women.
However, since both the business environment and individual firms are dynamic systems, continuously in flux, it is a. Retno mayangsari swiss german university edutown bsd city tangerang 15339 indonesia november 20. Revlon is an american cosmetics and makeup company that is headquartered in new york. In connection with the companys management transition, revlon also. Managements discussion and analysis of financial condition and results of operations. Doc strategic management, case analysis dell monypich.
Uks no1 academic writing service the academic papers uk. A competitive advantage approach, 14th edition download instructor resource manual applicationzip 1. The academic papers uk is offering essay writing service, assignment writing service, dissertation writing service, coursework writing service, case study writing service, and thesis writing service. In this blog, we will discuss specific tips necessary to answer the case study questions in strategic management. Doc revlon company a case study within strategic management. Identify the firms vision, mission, objectives and strategies develop the statement. Strategic management case study solution strategic management is 90 percent execution and 10 percent formulation. Companies use these competitive strategies to achieve competitive advantage. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Swot analysis after studying the case study of revlon, we did swot analysis which have become helpful to know about revlon position as below.
Revlon strategic management case cosmetics toiletry. Hes been using his knowledge on strategic management and swot analysis to. Read free revlon inc strategic management case study revlon inc strategic management case as we saw in the case study of revlon which was actually written in 2007 that the company is in great troubles. Low ends products are loreal paris, maybelline, cover girl, avon, revlon e.
Revlon case strategic analysis mba 1 p a g e revlon case strategic analysis mba project. In this case, walmart company is obviously taking the cost leadership strategy, that is to say, it aims to become the low. The company remains focused on its 3 key strategic pillars to drive its. Case studies may focus on an individual, a group, or an entire community and may utilize a number of data technologies such as life stories, documents, oral histories, in. While revlon is an innovator in the cosmetics industry, several equally strong competitors, slow. Conclusion conclusion as we saw in the case study of revlon which was actually written in 2007 that the companyis in great troubles. Strategic management is a very important part of business management study course.
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